loyalties. It was a revolution achieved almost entirely by the speed-up of information by means of uniform movable types. Nationalism cut across most of the traditional power and cultural groupings that had slowly grown up in various regions. Multi-nationalism had long deprived Europe of its economic unity. The Common Market came to it only with the Second War. War is accelerated social change, as an explosion is an accelerated chemical reaction and movement of matter. With electric speeds governing industry and social life, explosion in the sense of crash development becomes normal. On the other hand, the old-fashioned kind of "war" becomes as impracticable as playing hopscotch with bulldozers. Organic interdependence means that disruption of any part of the organism can prove fatal to the whole. Every industry has had to "rethink through" (the awkwardness of this phrase betrays the painfulness of the process), function by function, its place in the economy. But automation forces not only industry and town planners, but government and even education, to come into some relation to social facts. The various military branches have had to come into line with automation very quickly. The unwieldy mechanical forms of military organization have gone. Small teams of experts have replaced the citizen armies of yesterday even faster than they have taken over the reorganization of industry. Uniformly trained and homogenized citizenry, so long in preparation and so necessary to a mechanized society, is becoming quite a burden and problem to an automated society, for automation and electricity require depth approaches in all fields and at all times. Hence the sudden rejection of standardized goods and scenery and living and education in America since the Second War. It is a switch imposed by electric technology in general, and by the TV image in particular. Automation was first felt and seen on a large scale in the chemical industries of gas, coal, oil, and metallic ores. The large changes in these operations made possible by electric energy
Understanding Media by Marshall McLuhan Page 389 Page 391