mosaic of the ad as entertainment, and entertainment as a form of madness. Above all, it is a print- and woodcut-form of expression and experience whose sudden appeal is a sure index of deen changes in our culture. Our need now is to understand the formal character of print, comic and cartoon, both as challenging and changing the consumer-culture of film, photo, and press There is no single approach to this task, and no single observation or idea that can solve so complex a problem in changing human perception.