materialized situations, almost in the manner of a teaching machine actually drove the short story out of the magazine field. Hollywood has fought TV mainly by becoming a subsidiary of TV Most of the film industry is now engaged in supplying TV programs. But one new strategy has been tried, namely the big-budget picture. The fact is that Technicolor is the closest the movie can get to the effect of the TV image. Technicolor greatly lowers photographic intensity and creates, in part, the visual conditions for participant viewing. Had Hollywood understood the reasons for Marty's success, TV might have given us a revolution in film. Marty was a TV show that got onto the screen in the form of low definition or low-intensity visual realism. It was not a success story, and it had no stars, because the low-intensity TV image is quite incompatible with the high-intensity star image. Marty, which in fact looked like an early silent movie or an old Russian picture, offered the film industry all the clues it needed for meeting the TV challenge. This kind of casual, cool realism has given the new British films easy ascendancy. Room at the Top features the new cool realism. Not only is it not a success story, it is as much an announcement of the end of the Cinderella package as Marilyn Monroe was the end of the star system. Room at the Top is the story of how the higher a monkey climbs, the more you see of his backside. The moral is that success is not only wicked but also the formula for misery. It is very hard for a hot medium like film to accept the cool message of TV. But the Peter Sellers movies I'm M Right, Jack and Only Two Can Play are perfectly in tune with the new temper created by the cool TV image. Such is also the meaning of the ambiguous success of Lolita. As a novel, its acceptance announced the antiheroic approach to romance. The film industry had long beaten out a royal road to romance in keeping with the crescendo of the success story. Lolita announced that the royal road was only a cowtrack, after all, and as for success it shouldn't happen to a dog.