their literate culture that made impossible real uniformity among races. Literate man naturally dreams of visual solutions to the problems of human differences. At the end of the nineteenth century, this kind of dream suggested similar dress and education for both men and women. The failure of the sex-integration programs has provided the theme of much of the literature and psychoanalysis of the twentieth century. Race integration, undertaken on the basis of visual uniformity, is an extension of the same cultural strategy of literate man, for whom differences always seem to need eradication, both in sex and in race, and in space and in time. Electronic man, by becoming ever more deeply involved in the actualities of the human condition, cannot accept the literate cultural strategy. The Negro will reject a plan of visual uniformity as definitely as women did earlier, and for the same reasons. Women found that they had been robbed of their distinctive roles and turned into fragmented citizens in "a man's world." The entire approach to these problems in terms of uniformity and social homogenization is a final pressure of the mechanical and industrial technology. Without moralizing, it can be said that the electric age, by involving all men deeply in one another, will come to reject such mechanical solutions. It is more difficult to provide uniqueness and diversity than it is to impose the uniform patterns of mass education; but it is such uniqueness and diversity that can be fostered under electric conditions as never before. Temporarily, all preliterate groups in the world have begun to feel the explosive and aggressive energies that are released by the onset of the new literacy and mechanization. These explosions come just at a time when the new electric technology combines to make us share them on a global scale. The effect of TV, as the most recent and spectacular electric extension of our central nervous system, is hard to grasp for various reasons. Since it has affected the totality of our lives, Personal and social and political, it would be quite unrealistic to
Understanding Media by Marshall McLuhan Page 348 Page 350