themselves to the tactile and nonpictorial modes of symbolist and mythic structures, thanks to the TV image. Life magazine for August 10, 1962, had a feature on how "Too Many Subteens Grow Up Too Soon and Too Fast." There was no observation of the fact that similar speed of growth and pre-conciousness have always been the norm in tribal cultures and in nonliterate societies. England and America fostered the institution of prolonged adolescence by the negation of the tactile participation that is sex. In this, there was no conscious strategy, but rather a general acceptance of the consequences of prime stress on the printed word and visual values as a means of organizing personal and social life. This stress led to triumphs of industrial production and political conformity that were their own sufficient warrant. Respectability, or the ability to sustain visual inspection of one's life, became dominant. No European country allowed print such precedence. Visually, Europe has always been shoddy in American eyes. American women, on the other hand, who have never been equaled in any culture for visual turnout, have always seemed abstract, mechanical dolls to Europeans. Tactility is a supreme value in European life. For that reason, on the Continent there is no adolescence, but only the leap from childhood to adult ways. Such is now the American state since TV, and this state of evasion of adolescence will continue. The introspective life of long, long thoughts and distant goals, to be pursued in lines of Siberian railroad kind, cannot coexist with the mosaic form of the TV image that commands immediate participation in depth and admits of no delays. The mandates of that image are so various yet so consistent that even to mention them is to describe the revolution of the past decade. The phenomenon of the paperback, the book in "cool" version, can head this list of TV mandates, because the TV transformation of book culture into something else is manifested at that point. Europeans have had paperbacks from the first. From