daydreaming. But the Oriental is right, and we are wrong about this In fact the movie is a mighty limb of the industrial giant. That it is being amputated by the TV image reflects a still greater revolution going on at the center of American life. It is natural that the ancient East should feel the political pull and industrial challenge of our movie industry. The movie, as much as the alphabet and the printed word, is an aggressive and imperial form that explodes outward into other cultures. Its explosive force was significantly greater in silent pictures than in talkies, for the electromagnetic sound track already forecast the substitution of electric implosion for mechanical explosion. The silent pictures were immediately acceptable across language barriers as the talkies were not. Radio teamed up with film to give us the talkie and to carry us further on our present reverse course of implosion or re-integration after the mechanical age of explosion and expansion. The extreme form of this implosion or contraction is the image of the astronaut locked into his wee bit of wraparound space. Far from enlarging our world, he is announcing its contraction to village size. The rocket and the space capsule are ending the rule of the wheel and the machine, as much as did the wire services, radio, and TV We may now consider a further instance of the films influence in a most conclusive aspect. In modern literature there is probably no more celebrated technique than that of the stream of consciousness or interior monologue. Whether in Proust, Joyce, or Eliot, this form of sequence permits the reader an extraordinary indentification with personalities of the utmost range and diversity. The stream of consciousness is really managed by the transfer of film technique to the printed page, where, in a deep sense it really originated; for as we have seen, the Gutenberg technology of movable types is quite indispensable to any industrial or film process. As much as the infinitesimal calculus that pretends to deal with motion and change by minute fragmentation, the film does so by making motion and change into a series
Understanding Media by Marshall McLuhan Page 325 Page 327