2007 – Opening of BMW Welt. 2007 – Strategy Number ONE. 2011 – Mobility services: DriveNow. The BMW Group embarked on a new era of electric mobility. With the BMW i3, the new BMW i brand presented the first all-electric series-production model from the BMW Group. Propelled by an elec- tric motor – and thus entirely emission-free – this vehicle delivers a completely new driving experi- ence that is compelling for its agility and sheer fun. Sustainability has never been so electrifying. 2013 – LAUNCH OF THE BMW i3. 2015 – Focusing on the global market: the first BMW motorcycle produced entirely outside Germany. 2015 – BMW G 310 R. The first of its kind. 2016 – new strategic direction. Strategy NUMBER ONE > NEXT. 2016 – 100 year anniversary. BMW GROUP THE NEXT 100 YEARS.