29 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Statement of the Chairman of the Board of Management We are also taking BMW’s original strength, “Sheer Driving Pleasure”, to a whole new level. At the Auto Shanghai in April, we will showcase the next highlight on our road to the NEUE KLASSE with the “BMW Vision Driving Experience”. With its strong emotional appeal, the VDX is the most powerful development prototype BMW has ever built. It showcases in im- pressive style what is technologically feasible. This is made possible by our “Heart of Joy” for driving dynamics – one of four highly integrated electronic control units developed in- house for the NEUE KLASSE. In the models of the NEUE KLASSE, the four high-performance computers we refer to as “superbrains” cluster the computing power for key customer functionality around infotain- ment, automated driving, driving dynamics and basic functions. These four “superbrains” provide more than 20 times the computing power of the current systems, ensuring long- term security for upcoming software and function updates, including AI features. As you can see, all our future products will benefit from the quantum leap in technology achieved with the NEUE KLASSE. This will be made possible by relying on our technology clusters, which can be integrated into all future vehicles, regardless of the drive technology. The success story continues. Dear Shareholders, Your Company is renowned for outstanding technologies, groundbreaking innovations and highly emotional products. We promise our customers the signature driving pleasure and unique experiences our brands are known for. That is both our mission and our obligation. It is how we drive the development of our industry and set the benchmark for our competitors. It secures our business model. We are growing profitably and gaining market share. As shareholders, you benefit from the long-term success of your Company – and we are con- tinually creating the conditions necessary to ensure this. The US-based Consumer Reports tested 32 brands in its latest report, ranking BMW first for luxury brands and second industry-wide. Evaluation criteria included road testing, reliability, customer satisfaction and safety. The BMW Group also performed exceptionally well in re- nowned employer attractiveness rankings. For instance, Germany’s Trendence Barometer named the BMW Group the best employer for professionals, graduates and specialists for the 13th consecutive year. Opportunities can be found in every environment: the BMW Group truly believes this – and this mindset will continue to guide us in financial year 2025. We have set ourselves ambitious goals. Our successful technology-open approach, our compelling product line-up and the launch of the NEUE KLASSE will give us the momentum we need. Our strategy is grounded in facts, experience and continuous assessment of the current situation. It has proven robust – especially in challenging conditions. We remain on course to achieve our long-term goals. At the same time, we are able to respond with a high degree of flexibility if our environment changes unexpectedly. We understand our challenges and remain committed to charting our own course – ↗ MORE THAN EVER. The heart of BMW beats around the globe. Your Company is made up of more than 159,000 employees at more than 30 production locations and across our sales network in over 140 countries. It is important to our entire team that you, our shareholders, continue to support us and stand behind our long-term strategic direction. On behalf of all our employ- ees, I would like to sincerely thank you for this. Oliver Zipse Chairman of the Board of Management ‘‘Our successful technology-open approach, our compelling product line-up and the launch of the NEUE KLASSE will give us the momentum we need.’’