96 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Sustainability Statement SUSTAINABILITY STRATEGY The aim of the BMW Group Strategy is to find the right balance between business, the environment and society. The key areas of focus within the strategy are electrification, digitalisation and sustainability or circularity. Sustainability encompasses the stra- tegic organisation of the entire value chain. Sustainability consid- erations are therefore integrated in corporate structures and pro- cesses in a comprehensive and holistic manner. » The BMW Group Strategy Operating segments The BMW Group’s business model comprises the Automotive, Motorcycles and Financial Services segments. A detailed de- scription of the segments along with their products, services and key markets can be found in » Organisation and Business Model and » Segments. Information about relevant BMW Group products that were introduced in 2024 is also provided in » New BMW products, » New MINI Family launched, » Motorcycles Segment and » Strategic approach – where is the BMW Group heading?. Employees At 31 December 2024, the BMW Group employed a workforce of 158,441 people worldwide. The distribution of the workforce by region is presented in ↗ Own workforce characteristics. Business model and value chain The BMW Group develops and manufactures premium automo- biles and motorcycles, in addition to providing financial services. General information about the factors that impact its business model and management is provided in » The BMW Group Strategy. The BMW Group’s upstream value chain comprises a multi-lay- ered network of suppliers who provide production material, raw materials, components, capital goods and services to the BMW Group for the purpose of producing vehicles and parts. For a de- scription of the Purchasing and Production departments and the role that they play in the value chain, please refer to » Purchasing and Supplier Network and » Production Network. The BMW Group’s global sales network functions as a downstream value chain and serves to sell the vehicles produced, provide customer care, and carry out maintenance and repair work on vehicles owned by customers. An explanation of the BMW Group’s sales system and the relevant customer groups and markets is available in » Segments, » Organisation and Business Model. » Strategic approach – Where is the BMW Group heading? provides an insight into the sales strategy and the shift to direct sales. The recycling and reprocessing of parts and the recycling of vehicles is covered in ↗ Measures for the responsible use of resources. Thousands of vehicles are dismantled and recycled using efficient methods every year at the BMW Group’s recycling and dismantling centre. The BMW Group’s Financial Services segment focuses on credit financing, leasing BMW Group brand automobiles and motorcycles to pri- vate customers, and the fleet business. It plays a key role in the sales system. Further details are available in » Segments – Financial Services. Regardless of how the contracts are categorised for fi- nancial reporting purposes, the use of vehicles leased in the Fi- nancial Services segment and the associated environmental im- pacts are allocated in full to the downstream value chain. For information on financial performance and the course of busi- ness, please refer to » Financial Performance and » Course of Business and Segments. An overview of actual and potential material im- pacts, risks and opportunities, and how they relate to the BMW Group’s business model, strategy and value chain, can be found in ↗ Material Impacts, Risks and Opportunities and their Interaction with Strategy and the Business Model. This also provides information about the resilience of the BMW Group’s corporate strategy and busi- ness model with regard to management of material impacts and risks as well as utilisation of material opportunities. Strategic position - Sustainability-related goals Key sustainability-related goals are described as integral com- ponents of the BMW Group strategy in ↗ Position – what does the BMW Group stand for? and ↗ Climate Change Mitigation and Adaptation, ↗ Energy Efficiency and renewable Energies, ↗ Circular Economy and Resource Use and ↗ Own Workforce.