79 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Financial Performance COURSE OF BUSINESS AND SEGMENTS 1 AUTOMOTIVE SEGMENT BMW Group maintains strong market position » The BMW Group confirmed its strong market position in the re- porting year 2024 with sales growth in Europe and the Americas. The BMW brand gained additional market share in European markets in particular, while also maintaining its leading market position in China. Globally, BMW was the leader in the premium segment. The systematic ramp-up of electric mobility was also a further driver of growth in 2024. In particular, BEV deliveries across all brands saw a significant increase of 13.5%. The BMW, MINI and Rolls-Royce brands provide a broad yet cus- tomised range of premium automobiles to meet different cus- tomer needs. The BMW Group’s openness to technology is re- flected in the drivetrain systems available, encompassing all- electric models (BEV), state-of-the-art plug-in hybrids (PHEV) and highly efficient combustion engines. Deliveries2 of BMW Group vehicles totalled 2,450,854 units in the reporting year, representing a slight decrease on the previous year (2023: 2,554,183 units; -4.0%) and in line with the Group’s expectations as adjusted in the third quarter of 2024. This de- crease was largely due to delivery stops in the third quarter linked to the Integrated Brake System (IBS) provided by a supplier, as well as the challenging market situation in China. The BMW brand delivered a total of 2,200,217 automobiles to customers in the reporting year (2023: 2,252,793 units; –2.3%). For MINI, 2024 was a year for renewing its entire prod- uct portfolio. In this context, deliveries fell to 244,925 automo- biles (2023: 295,358 units; –17.1%). Rolls-Royce, the prestig- ious luxury brand, delivered 5,712 automobiles to customers, down on the previous year in line with expectations, owing to planned model changeovers and subdued demand in China (2023: 6,032 units; –5.3%). « Significant growth for all-electric vehicles » The BMW Group has at least one electrified model in each of its segments. Demand for all-electric automobiles across all three brands generated significant growth in sales in 2024, with a total of 426,536 vehicles sold (2023: 375,716 units; +13.5%). The number of electrified vehicles (BEV and PHEV) delivered to customers in the reporting year rose to a total of 593,150 units (2023: 565,875 units; +4.8%). The share of all-electric automobile deliveries increased in 2024 to 17.4% (2023: 14.7%), while electrified vehicles accounted for a total share of 24.2% (2023: 22.2%). The increasing electrifi- cation of the product portfolio had a positive effect on the devel- opment of fleet carbon emissions. ↗ Climate change mitigation and adaptation as a key part of the corporate strategy « BMW Group deliveries of electrified models in units 2024 2023 Change in % BEV 426,536 375,716 13.5 BMW 368,475 330,197 11.6 MINI 56,171 45,193 24.3 Rolls-Royce 1,890 326 479.8 PHEV 166,614 190,159 – 12.4 BMW 164,172 173,878 – 5.6 MINI 2,442 16,281 – 85.0 Total 593,150 565,875 4.8 1 This section contains disclosures in line with ESRS 2 SBM-1.40a) i.; 42b). 2 See ↗ Glossary for definition of deliveries. Retail vehicle deliveries during a given reporting period do not correlate directly to the revenues that the BMW Group recognises in respect of such report- ing period. 3 ↗ Consumption and Carbon Disclosures. 3 3