47 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Overview of the BMW Group Strategic approach – Where is the BMW Group heading?1 » The BMW Group consistently places the needs of its customers at the centre by combining forward-looking technologies, excit- ing products and personalised support into a comprehensive ex- perience. This allows the Company to meet a wide range of de- mands and expectations worldwide. The focus areas are drivetrains with an emphasis on electromobility as well as digi- talisation, sustainability and the circular economy. The BMW Group recognised the importance of electromobility early on. Since the end of 2023, the BMW Group has offered at least one all-electric model across all brands and segments. In 2024, the Group introduced several new vehicles to the market, including the BMW iX22, the extended-wheelbase version of the BMW i5 sedan tailored for the Chinese market, the BMW i5 Tour- ing2, the MINI Cooper SE2, the MINI Countryman SE2 and the all- electric MINI Aceman2, the brand’s first crossover model. Thanks to the attractive product portfolio, intelligent vehicle architectures and flexible production facilities, the number of deliveries in- creased to 426,536 fully electric vehicles in 2024, a rise of 13.5% (2023: 375,716 vehicles). ↗ Automotive Segment In 2025, the BMW Group also expects an increase in the deliver- ies of its fully electric vehicles. The NEUE KLASSE will enter pro- duction at the end of 2025. It will set benchmarks in electrifica- tion, digitalisation and circularity while maintaining BMW's typical driving pleasure and emotional design. The NEUE KLASSE is distinguished by its new cluster architecture (NCAR) exclusively focused on Battery Electric Vehicles (BEVs). The sixth-genera- tion BMW e-drive technology will significantly improve range, charging time and manufacturing costs. Inside, the next genera- tion of the BMW iDrive will provide a completely new digital user experience: Key elements include the BMW Panoramic Vision, a revolutionary new head-up technology, the new BMW 3D Head- up Display for presenting 3D animated and highly precise driving information, the multifunctional steering wheel for individual con- trol of display content and the central display with intuitive touch functionality. Furthermore, the NEUE KLASSE aims for a higher level of sustainability throughout the entire vehicle life cycle. To accomplish this, the BMW Group is increasingly integrating sec- ondary materials and implementing more resource-efficient pro- duction methods. ↗ Circular Economy and Resource Use The new technologies, modules and sustainability approaches that are built into the NEUE KLASSE will be rolled out across the entire vehicle portfolio by the end of the decade. We are also con- tinuously developing our combustion technology so that we can continue to offer customers state-of-the-art vehicles in all seg- ments in the future, independent of the drive system. The production of vehicles from the NEUE KLASSE will com- mence at the newly established BMW Group plant in Debrecen at the end of 2025 and will subsequently be expanded to addi- tional locations. ↗ Production Network The increase in customer demand for fully electric vehicles is de- pendent on the societal acceptance of electromobility and the development of the framework conditions, particularly the ex- pansion of infrastructure, the evolution of energy costs and the respective regional regulations. The BMW Group plans for a share of fully electric vehicles to exceed 50% by the year 2030. ↗ Innovations and Product Technologies Hydrogen fuel cell technology has the potential to serve as an- other all-electric pillar in our drive portfolio, in addition to battery electric drives. The BMW Group plans to launch its first series- produced BMW fuel cell electric vehicle (FCEV) in 2028. In order to develop this new generation of fuel cell drive technology, the BMW Group and the Toyota Motor Corporation are expanding their close, ten-year-plus partnership and combining their tech- nological expertise and innovative strength. The result of this col- laboration will be a jointly developed fuel cell drive system used in individual BMW and Toyota FCEV models. Working with Toyota in the development and procurement process will create synergies and scale effects that reduce the cost of the fuel cell technology. Furthermore, both companies continue to advocate for governments and investors to create suitable framework con- ditions for the early adoption of hydrogen mobility and are col- laborating with companies that establish low-emission facilities for hydrogen production, distribution and refuelling. With the market launch of the BMW CE 04 electric scooter in March 2022, BMW Motorrad has also successfully established itself in electromobility. Building on this success, the eParkourer – the BMW CE 02 – was introduced in April 2024 and will con- tinue the electrification strategy for urban mobility. ↗ Motorcycles Segment In addition to delivering product substance, we also offer custom- ers a 360˚ approach with an appropriate charging ecosystem. Beyond providing charging options at home and in the work- place, we are focusing on public charging with our BMW Charg- ing and MINI Charging offerings and are actively participating in the expansion of charging infrastructure in the most significant markets worldwide. Since 2017, the BMW Group has been strengthening the development of the European fast-charging network through its joint venture with IONITY. The BMW Group and six other automobile manufacturers founded the US joint venture IONNA in 2023 with the objective of strengthening the North American fast-charging network by installing 30,000 charging points. In China, the BMW Group, together with Mer- cedes-Benz, founded the joint venture IONCHI in early 2024, which aims to operate at least 1,000 fast-charging stations by the end of 2026. ↗ Access to public charging networks The BMW Group places the customer experience at the centre of its marketing and sales activities. In an increasingly digital envi- ronment with changing customer needs, the company is focusing on a forward-looking sales structure that emphasises the digital- isation of the customer interface and direct customer access. The aim is to provide the best premium customer experience in the industry. « 1 This section contains disclosures in line with ESRS 2 SBM-1.40 a) i.; ESRS 2 SBM-3.48 b), c) i., ii., iv. 2 ↗ Consumption and Carbon Disclosures.