25 BMW Group Report 2024 To Our Stakeholders Combined Management Report Group Financial Statements Responsibility Statement and Auditor’s Report Remuneration Report Other Information Statement of the Chairman of the Board of Management Our core BMW brand remains global number one in its segment. BMW M once again reaches all-time sales high. Our core BMW brand maintained its position as the global number one in its segment last year. BMW’s share of the premium segment climbed to 21.7%. For the 13th consecutive year, BMW M sales increased – surpassing 200,000 vehicles. BMW M GmbH plays a vital role in our overall success. Nearly one in ten BMWs sold in 2024 was an M model, with a healthy contribution margin. The best-selling M model was once again the all-electric BMW i4 M50*. This Gran Coupé not only offers a thrilling driving experience, with a range of up to 522 kilo- metres (WLTP), but also demonstrates that our technology-open approach fully delivers in the performance and high-performance segment. A word about BMW M Motorsport: The three current BMW M Motorsport racing cars – the M Hybrid V8, the M4 GT3 and the M4 GT4 – secured a combined 215 wins last season, competing in more than 1,000 races and clocking up over a million kilometres. MINI aims to hit the ground running with NEW MINI FAMILY. Our MINI brand aims to hit the ground running once more with the NEW MINI FAMILY. Of the five models, three are all-electric vehicles. MINI makes a valuable contribution to both our all-electric vehicle sales and our CO2e footprint – as exemplified by the new fully electric MINI Aceman*. Most importantly, the brand boasts a very large and very loyal fan commu- nity. The new MINI Convertible* entered production at plant Oxford in the UK in November 2024. Rolls-Royce launches Black Badge Spectre*. Our Rolls-Royce luxury brand, which achieved the third-best result in its history last year, unveiled four new models. In the coming years, we will invest more than 300 million pounds to expand the manufacturing facility in Goodwood. This will be the largest investment since the plant opened in 2003. BMW Motorrad once again posts record sales. Our two-wheeled vehicles are also extremely popular, with the brand reaching a new all- time sales high of more than 210,000 BMW motorcycles and scooters in 2024. BMW Motorrad remains number one in the global premium motorcycle segment. Models like the R 1300 GS and S 1000 RR play a significant part in this. In fact, we sold more than 68,000 GS models alone. Moreover, when it comes to superbikes, our Double-R is the benchmark. Growth will continue this year with the new 1300 Series model family. Highly attractive products remain the foundation of our success. As you can see, your Company is ideally positioned across all brands, segments and drive technologies, with a broad, fresh and highly attractive product line-up. This year, one of our core brand’s most successful models will celebrate its 50th anniversary: the in-demand, high-volume BMW 3 Series. The latest generation of the BMW X3* is also extremely popu- lar, which we produce at our plants in Spartanburg in the US, in our Chinese plant in Shen- yang and in Rosslyn, South Africa. It has been rolling out in the markets since the end of February. At our largest European plant in Dingolfing, we have been producing the model update of the unique BMW iX* since March – a vehicle that boasts an impressive electric range of more than 700 kilometres (WLTP), with significantly more drive power and effi- ciency. In the premium compact class, the new BMW 2 Series Gran Coupé* will also launch soon. The new BMW M3 CS Touring* also joined our BMW M model line-up in March. A total of more than 40 new vehicles will launch between now and the end of 2027 – span- ning all brands and drivetrain variants. This means that our customers will continue to have choices. New sales system for a holistic customer experience. As you know, we are also structuring our sales system with a clear focus on the future. In this way, we can also enable customers to move seamlessly between online and offline channels throughout the purchasing process. It goes without saying that we are implement- ing the transition to direct sales in close consultation with our retail partners, starting with the MINI brand. We have already achieved stable operation in ten European markets, with another five going live in early March 2025. As this process progresses, we are identifying and implementing additional opportunities for optimisation. * ↗ Consumption and Carbon Disclosures.