Brands and Business Segments of BMW Group

The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. We charted our course into the future long ago, placing sustainability and resource conservation at the heart of everything we do – from the supply chain and production through to the end of the use phase of all our products. What’s more, just like our cars, our services are all about the customer and make the perfect complement to our innovative mobility offering. EXCITING BRANDS IN EVERY SEGMENT. Every person is unique. The products and services offered by the BMW Group brands are just as individual. In everything they do, the brands focus on the needs of today's and tomorrow's customers, creating personal experi- ences - individual and unmistakable. FOUR UNIQUE BRANDS. BMW. Joy is our motivation. At BMW, we create it with the perfect blend of dy- namism, sportiness, groundbreaking innovations and breathtaking design. > Learn More MINI. MINI has a history of reinventing it- self – but has never lost sight of its heritage and tradition. Its constant evolution and role as a trend-setter have earned it a huge global fan base. > Learn More ROLLS-ROYCE. The world’s most exclusive manu- facturer of luxury automobiles. Famed for its superlative quality, ex- quisite craftsmanship and minute at- tention to detail. > Learn More BMW MOTORRAD. BMW Motorrad is synonymous with passion, dynamism, design, technol- ogy and innovation – with fascinat- ing products and bespoke solutions. > Learn More DRIVEN BY INNOVATION AND SUSTAINABILITY. BRANDS AND BUSINESS SEGMENTS OF BMW GROUP. DE EN Menu The Company BMW Group Brands & Business Segments