Brands and Business Segments of BMW Group

The BMW Group is the world’s leading provider of premium cars and motorcycles and the home of the BMW, MINI, Rolls-Royce and BMW Motorrad brands. We charted our course into the future long ago, placing sustainability and resource conservation at the heart of everything we do – from the supply chain and production through to the end of the use phase of all our products. What’s more, just like our cars, our services are all about the customer and make the perfect complement to our innovative mobility offering. EXCITING BRANDS IN EVERY SEGMENT. Every person is unique. The products and services offered by the BMW Group brands are just as individual. In everything they do, the brands focus on the needs of today's and tomorrow's customers, creating personal experi- ences - individual and unmistakable. FOUR UNIQUE BRANDS. BMW. Joy is our motivation. At BMW, we create it with the perfect blend of dy- namism, sportiness, groundbreaking innovations and breathtaking design. > Learn More MINI. MINI has a history of reinventing it- self – but has never lost sight of its heritage and tradition. Its constant evolution and role as a trend-setter have earned it a huge global fan base. > Learn More ROLLS-ROYCE. The world’s most exclusive manu- facturer of luxury automobiles. Famed for its superlative quality, ex- quisite craftsmanship and minute at- tention to detail. > Learn More BMW MOTORRAD. BMW Motorrad is synonymous with passion, dynamism, design, technol- ogy and innovation – with fascinat- ing products and bespoke solutions. > Learn More DRIVEN BY INNOVATION AND SUSTAINABILITY. BRANDS AND BUSINESS SEGMENTS OF BMW GROUP. DE EN Menu The Company BMW Group Brands & Business Segments

BMW NEUE KLASSE. From the middle of this decade, the BMW Group’s product range will centre on a vehicle architecture that’s geared fully and completely towards electric drives. We will introduce it in the BMW brand’s high-volume core, in a Sports Activity Vehicle and a Sedan in what’s currently the 3 Series segment. The BMW Group also offers a wide range of mobility solutions above and beyond its innovative cars and motorcy- cles – with the Alphabet Fleet Management subsidiary, BMW Group Financial Services and Designworks. Customer excellence. Every day. BMW GROUP SERVICES. Alphabet. The focus at Alphabet is on corporate customers, for whom we are the leading provider of innovative fleet management and outstanding busi- ness mobility. Learn More BMW Group Financial Services. BMW Group Financial Services is a leading provider in the automobile sector. We have about 8,500 employees worldwide and work with sales organisation and dealerships to take care of our customers across the globe. Learn More

BMW MINI Rolls-Royce Motor Cars BMW Motorrad BMW Group Plants BMW Welt BMW Museum BMW Group Classic BMW M Driving Experience BMW Group PressClub BMW Group Financial Services BMW Group Careers Sitemap Legal disclaimer Cookies Imprint Contact Data Protection Designworks. A BMW Group subsidiary, Designworks is a globally active creative con- sultancy. With studios in North America, Europe and Asia, we have been shaping the future and experience of mobility for more than 50 years – above and beyond the realms of the automobile. Learn More LEARN MORE. COMPANY. CAREERS. LOCATIONS.