Connected Car: The Digital Experience

The BMW Group has a long history of digital innovation. Over 22 million BMWs around the world are already Connected Cars, linked to the BMW Cloud. But when it comes to the digital experience, the internet connection alone is only half the story: every feature in our cars has a digital component that fundamentally shapes the driving experience. Software-defined vehicles are already with us – in the latest generation of BMW Group cars. These days, the art of car construction can be defined as the ability to perfectly orchestrate the interplay between hardware and software. And we are a pioneer and innovator in the field. Thanks to our innovative software solutions – which we have developed both in-house and together with our part- ners – we can create uniquely integrable products and services for outstanding digital experiences. From the digital vehicle key, over-the-air updates and a comprehensive offering of apps to the seamless integration of the car, as a smart device, into the digital everyday lives of customers. Nowadays, the BMW iDrive is a multi-sensory vehicle experience. It’s all about intuitive human-machine interaction – be it via physical buttons, speech, touchscreen or gestures, the emotional driving experience, and a wide range of information, entertainment and digital functions. What started 20 years ago, with the introduction of the rotary push-button, is now entering the digital future – as the latest-generation BMW iDrive in the Neue Klasse. Here, the redesigned steering wheel with multi-function but- tons, central display with intuitive touchscreen and BMW Panoramic Vision meet the advanced voice control of the BMW Intelligent Personal Assistant to deliver effortless, intuitive human-vehicle interaction. BMW Panoramic Vision projects all the key information across the entire width of the windscreen, complete with enhanced BMW 3D Head- Up Display in series models of the Neue Klasse. BMW iDRIVE - FOCUS ON THE DRIVER. Always the right moment. With the introduction of the New Class vehicles, a new era for BMW iDrive begins. CONNECTED CAR - THE DIGITAL EXPERIENCE. DE EN Menu Innovation Connected Car