3 THE BMW GROUP IS MUCH MORE THAN A CARMAKER. With a workforce of around 157,000 people from 110 different nations, we are an integral part of global society and a true corporate citizen. As such, we bring the same sincerity and innovative spirit to our activities outside of our offices and factories as to those within. For us, corporate citizenship exceeds the company’s actual business activities. We consider ourselves part of the solution to a wide range of major issues and challenges ahead. This is why we foster an exten- sive global network of credible partners. We always make sure that our partners share our values and pursue the same goals we do. By pooling our expertise, financial resources and connections, we can find new solutions together and achieve maximum impact, true to our guiding principle of Driving Social Impact. Business success and environmental or social responsibility are not mutually exclusive. We demonstrate this with our contributions, which are all about taking innovative action. For us, leadership is not a position. It is a mindset. The corporate citizenship engagement of the BMW Group and the selection of global activities presented here are: TARGETED | LONG-TERM | EFFECTIVE Our aim is to add value in areas where we can best apply our expertise and skills. This approach makes our commitment effective – and per- haps also unmistakable.
