43 The BMW Group’s initiative in China has been promoting equity in China’s education system, especially in rural areas, since 2011. BMW JOY Home is an active response to the nationwide focus on boosting rural areas. The Self-Strengthening Movement was initiated in 2021, targeting a total of 52 schools in poverty-stricken districts and helping to further develop and elevate physical education. In this way, the initiative gives children in underserved areas equitable opportunities and promotes their personal development. BMW JOY Home (China) There have been over 150,000 participants to date. 43