68 BMW China Culture Journey (China) Since 2007, the BMW Group’s initiative in China has focused on protecting and promoting traditional Chinese culture, especially intangible cultural heritage. It supports projects in urgent need of protection as well as research projects. The Grand Canal has been officially recognised as a World Heritage Site for ten years. Since April 2024, the Grand Canal Cultural Protection and Education Public Welfare Project has aimed to preserve and strengthen its cultural heritage. LOCAL | CULTURE AND SPORT FOR A UNITED WORLD