Chris Guest is equal parts category designer, Lean Startup practitioner, and growth marketer, currently practicing all three fields as CMO and Chief Growth Officer at Topology. His expertise has been forged by 20 years of comprehensive marketing and product innovation experience for some of the worlds most prestigious consumer brands, including Audi, Mercedes-Benz, Ferrari, McLaren, Visa, Verizon, and at leading consultancies such as AKQA in both USA and Europe.