The cost of “good enough” content
Marketing and sales teams spend weeks polishing decks, datasheets, and playbooks, only to ship them as static PDFs that disappear into inbox black holes. Meanwhile, leadership keeps asking the same question:
“Are these assets actually moving the needle?”
Until now, the honest answer was “we’re not sure.” Traditional metrics, opens, downloads, anecdotal feedback, offer surface-level signals, not proof. Worse, they arrive after the asset reaches prospects, making optimization reactive, not proactive.
RELAYTO engagement score changes the game.
The moment you upload a file, our AI...
Transforms it into an interactive, multi-channel experience, and
Scores the result against eight enterprise-grade pillars...displayed side-by-side with the original static file.
Suddenly, the subjective “looks good” becomes an objective, board-level KPI. And it all happens in under ten seconds.
The moment of truth
Beneath the gauges, an eight-row checklist flips from ❌ / ⚠️ to ✅. That instant visual jump is RELAYTO shorthand for “your content just levelled up.”
Why two gauges? Because context matters. Anyone can claim their tool improves content. RELAYTO shows exactly how much and where, in plain sight, on upload.
Deconstructing excellence: 8 pillars
| Pillar | Sample gains at a glance |
|---|---|
| ➡️ Discoverability | Vanity URL • AI summaries • Topic tags |
| ➡️ Branding | Locked logo • Custom fonts • Branded covers |
| ➡️ Usability | Responsive layouts • Chapter links • Search-inside |
| ➡️ Engagement | Inline video • Hotspots • AI content chat |
| ➡️ Conversion | In-flow CTAs • Conditional forms • Meeting widgets |
| ➡️ Insights | Page-level heat-maps • Identity tracking • Filters |
| ➡️ Distribution | Embed anywhere • Role-based access • Multi-language |
| ➡️ Accessibility | Alt-text • Contrast checker • Semantic HTML |
Discoverability
If they can’t find it, it can’t perform.
| Before | After |
|---|---|
| ❌ SEO-friendly URL | ✅ SEO-optimized vanity URL |
| ⚠️ Plain file name | ✅ Rich social-card preview |
| ⚠️ Manual summaries | ✅ AI-generated abstracts & email snippets |
| ⚠️ Buried in drives | ✅ Hub search & topic tagging |
A well-structured URL, metadata, and AI summaries instantly improve organic reach, while high-fidelity social cards amplify sharing.
Branding
Every pixel should feel like you.
| Before | After |
|---|---|
| ⚠️ Default fonts & colors | ✅ Company themes & custom fonts |
| ❌ Mixed logos | ✅ Locked logo placement |
| ⚠️ Random thumbnails | ✅ Branded cover & thumbnail images |
| ❌ Generic URL | ✅ Domain-matched vanity link |
Consistent visuals reinforce trust at every touchpoint...no matter where the asset travels.
Usability
Great content is effortless to consume.
| Before | After |
|---|---|
| ⚠️ Scroll-only PDF | ✅ Smart navigation bar & chapter links |
| ❌ Fixed page size | ✅ Responsive layouts for every screen |
| ⚠️ Dense walls of text | ✅ AI-suggested background videos & layouts |
| ❌ Zero in-doc search | ✅ Instant “search-inside” capability |
Streamlined navigation and responsive design reduce bounce rates and increase completion rates.
Engagement
Make your content a conversation, not a monologue.
| Before | After |
|---|---|
| ❌ Static text & images | ✅ Inline video & audio embeds |
| ⚠️ Passive reading | ✅ Hotspot call-outs & hover cards |
| ❌ No real-time help | ✅ AI content chat: ask the doc anything |
| ⚠️ No hubs | ✅ Cross-linked hubs for deeper dives |
Interactive elements extend dwell time and keep prospects exploring.
Conversion
Attention is great, action is better.
| Before | After |
|---|---|
| ❌ External CTA buttons | ✅ Built-in calls-to-action |
| ⚠️ Ungated giveaway | ✅ Conditional forms & progressive profiling |
| ❌ Email back-and-forth scheduling | ✅ Calendly & HubSpot meeting widgets |
Conversion points move a viewer from curious to committed in a single click.
Insights
You can’t optimize what you can’t measure.
| Before | After |
|---|---|
| ⚠️ File-level opens | ✅ Page-by-page engagement heat-map |
| ❌ Unknown visitors | ✅ Identity-enriched tracking & alerts |
| ⚠️ Aggregate metrics | ✅ Filter by account, region, device |
Granular analytics turn guesswork into data-driven iteration.
Distribution
Great content should go everywhere your audience is.
| Before | After |
|---|---|
| ❌ Single download link | ✅ Embed anywhere: site, social, chat |
| ⚠️ Public access only | ✅ Role-based & time-boxed sharing |
| ❌ One-language PDF | ✅ Multi-language toggles & subtitles |
Omni-channel reach with enterprise-grade security ensures the right people see the right content at the right time.
Accessibility
Inclusion isn’t optional.
| Before | After |
|---|---|
| ❌ Missing alt-text | ✅ AI-generated alt tags & WCAG metadata |
| ⚠️ Low-contrast visuals | ✅ Auto-contrast checker passes |
| ❌ Non-screen-reader-friendly | ✅ ARIA roles & semantic HTML |
| ❌ Manual version control | ✅ Automated versioning & audit trail |
Meeting WCAG guidelines expands your audience and lowers compliance risk.
Strategic payoffs
| Outcome | What changes | Business impact |
|---|---|---|
| Accelerated revenue motion | Interactive, conversion-ready assets | 2–3 × higher meeting-booked rates |
| Brand & risk governance | Always-on QA robot | Fewer compliance gaps, happier Legal |
| Always-on demand generation | SEO-optimized, analytics-rich hubs | Evergreen inbound pipeline |
How to get your first score
Log in or create a free RELAYTO workspace.
Drag and drop any static document.
Watch the gauges rise and explore each pillar’s checklist.
Want a live walkthrough tailored to your use case? Book a 15-minute demo and we’ll score one of your flagship assets together, no slide decks, pure data.
From gut feel to quantified excellence
Static files once forced teams to rely on hunches and hindsight. Engagement score flips the script. In the time it takes to open an email, you’ll have a crystal-clear view of:
How far your asset has just advanced,
What still holds it back, and
Which next tweak unlocks the next level?
Transform, measure, iterate, all before the ink dries. That’s modern content, powered by RELAYTO AI.
Ready to see your score? Upload your first file now and watch a 2 turn into a 9.2, then let the numbers speak for themselves.