Taglines – Centurion Line & American Express Cobrand-led only The taglines convey critical brand messaging and should be used whenever possible: promotional, offerings, services, advertising pieces, etc. It need not be a part of informational and transactional pieces in which the tagline would feel out of place, or overly promotional. The taglines should not be scaled below the minimum size found on this page. The primary tagline files are horizontal. However, an alternate stacked version can be used in limited-space applications. The taglines can be placed on imagery as long as they maintain maximum legibility. SCALE SYSTEM AND MINIMUM SIZES ALTERNATE CONFIGURATION FILE TYPES LOCK-UPS The taglines use a single scale version. When horizontal space is limited an alternate The tagline assets are available in these file-types: When a lock-up (Blue Box and tagline in close To ensure proper legibility, the tagline files should three-line vertical configuration may be used. proximity) is preferred, please use the relationships not be used in sizes smaller than a .05” or 7 pixels The single-line configuration is always preferred, print (eps files) designated here: Cap-height. when possible. pms coated pms uncoated X 1/ X 6 (The Cap-height is determined by the height of a cmyk (4-color) single line of capital letters.) and reverse_white 1/ X 3 The Taglines have no maximum scale limit. Note: B/W files are supplied as well. The B/W files should ONLY be used on X 1/ X Cap-height 1-color, black-only, print applications 9 (like a black-and-white newspaper ad). 1/ X 5 Minimum Size digital (svg, png, jpg) horizontal lock-up of Taglines: rgb Where X = the height of the Blue Box: 1/3 “X” .05” or 7 pixels Note: EPS “Digital Master Files” have been space between “don’t” and the Blue Box; 1/6 “X” Cap-height provided. These can be used, as needed, cap-height; “don’t” centered to Blue Box. to generate any alternate SVG, PNG and alternate lock-up JPG files. Where X = the height of the Blue Box: 1/5 “X” space between “Don’t” and the Blue Box; 1/9 “X” Cap- Note: The tagline files should never be recreated or modified. To maintain consistency and brand integrity, please use only the files supplied. height; tagline configuration centered to Blue Box. Use only the sizes and colors, as specified. ‹ Contents ›