Taglines: Don’ts DON’T LIVE LIFE WITHOUT IT Don’t – Use a color not from the final core colors Don’t – Use a different font Live Life Don’t – Use over an image with a busy background Don’t – Use a different font for ‘live life’ PARTNER PARTNER ABC ABC Don’t – Lock up Issuer logo with tagline horizontally Don’t – Lock up Issuer logo with tagline. Maintain clear space around the tagline ‹ Contents ›