At what touchpoints do our marketing materials require review? All marketing materials must be submitted to your American Express representative for review and approval per the BOP policy. Brand Approval is required at the following touchpoints prior to the next stage of creative development: ATL New Product Launch or N2N* BTL Card Design Exceptions All ATL besides TVC/Videos 1. Product positioning New plastic (via email) Case by case management based on 1. Campaign communications brief 2. Campaign communications brief 1. Initial design/concept enterprise and Issuer specific policies 2. Concept/creative proposals 3. Initial creative concept 2. Revised Card design 3. Final execution 4. Creative amends 3. Final design approval 5. Final executions TVC/Videos: Reprints (via email) 1. Communications brief 1. Only if changes or updates 2. Storyboard to existing designs 3. Rough cut 4. Final execution *N2N (New to Network) is defined as: Account Cards, Dual ‹ Contents ›