Reviews When to submit for review NEW MATERIALS You are required to submit materials in their final layout form prior to production. For television commercials or video, please submit the agency’s creative brief for approval, followed by concepts in storyboard format. Then resubmit rough-cut film format for approval before proceeding to final production. EXISTING MATERIALS You are required to resubmit all communications that have been in the marketplace for more than one year for review and approval. THE PROCESS Once we receive your materials, we will evaluate them based on brand standards, marketing policies and contractual requirements, Make sure to build extra time into your schedule to accommodate this review process and potential revisions. Our Service Level Agreement with you for review is 3-5 business days. We will respond in one of four ways: STATUS THIS MEANS Approved as is No changes are required and you may proceed with production. Approved with comments These comments will be recommendations, not mandatory. Approved with changes You must make the required changes before proceeding with production and materials need to be re-submitted for review. Not approved/resubmission You need to address all mandatory comments and resubmit the piece with revisions for an additional review and required approval before proceeding with production. We will review resubmissions within the contractually agreed-upon review period (generally 3 business days). Note: It is not possible to create guidelines for every situation that may occur in marketing communications. For this reason, if a submission runs the risk of doing damage to the brand but does not explicitly violate a guideline, we may flag the piece for revision. ‹ Contents ›