Blue Box do’s and don’ts Blue Box do’s PARTNER ABC ✓USE the approved ✓ USE contrasting background ✓USE the logo over an image ✓ MAINTAIN the proper clear logo artwork colors to enhance the contrast with contrasting background space around the logo of the logo Blue Box don’ts Use your Card today PARTNER ABC ✗ DO NOT place the logo on flat ✗ DO NOT place the logo on ✗ DO NOT use the Blue Box as ✗ DO NOT violate the clear space blue backgrounds that are too imagery that compete text, for example, as part of a close in color to the Blue Box sentence instead of the words “American Express” ‹ Contents ›