Clearspace Clearspace around an identity asset is critical in order to separate the asset from other communication elements and ensure clarity and prominence. The diagrams below show the minimum amount of clearspace space required. BLUE BOX CLEARSPACE LOGOTYPE CLEARSPACE CLEARSPACE EXCEPTIONS Maintain at least 1/3 “X” (where X = height of the Blue Box logo) Maintain at least 3 “X” (where X = Cap-height of the logotype) These four exceptions are not bound to the above clearspace rules. between the logo and any accompanying element. between the logotype and any accompanying element. 1. Bleeding the Blue Box off one or more edges. (Before producing please consult your vendor for advise.) 1 3 Clearspace is 3X (X = Cap-height of logotype) Clearspace is / X (X = height of Blue Box) 2. Digital apps and avatars, etc. where cropping is mandatory. 1 1 / X / X 3 3 3X 3. Emphatic use of the either the logo or logotype X (bleeds or tight to edges). 4. “Pattern” logotype cropping (such as on folders or totes, etc.). X X 3X X If your Bank logo is appearing next to the blue box, blank space needs to be equal to 1.5x the size of the Blue Box x app and avatar crops Partner Logo x blue box bleeds Horizontally centre the Partner logo x with the American Express Blue Box 1.5x x x x equals the height of the emphatic logo or logotype cropped logotype American Express Blue Box ‹ Contents ›