BMW ADVERTISING GUIDELINES CERTIFIED PRE-OWNED CERTIFIED PRE-OWNED ELITEADVERTISING IfCertifiedPre-Ownedvehiclesareadvertisedwithnewvehicles,theyarerequiredtobeclearly The current Certified Pre-Owned Elite logo must be used in order to be eligible forCo-op separatedfromthenewvehiclesectionsothebudgetcanbeproperlyprorated. reimbursement. Detailsinclude: ForCertifiedPre-Ownedadvertising,adsarerequiredtopromoteproperlyenrolledandinspected Certified • Certified Pre-Owned Elite claims must be submitted under the New Vehicle Program and will Pre-Owned BMWsonly. utilize your New Vehicle Co-opbudget All ads are required to include either the dealer9s Internet web address (URL) or BMW NA9s website • Clearly identify on your claim that it is

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