BMW ADVERTISING GUIDELINES MEDIUM-SPECIFIC REQUIREMENTS NEWSPAPER(PRINT) SERVICE DRIVEBANNER/ADVERTISING BMW9s Marketing Central can assist dealers in the creation of Co-op reimbursableadvertising. Compliant ads hung/placed in the servicedrive. Dealers may also create their own newspaper advertising. All new vehicle print materials are required to use ONLINEBANNERS photography on MarketingCentral. Online banner ads are required to direct users to a dealer9s website URL listed on the bmwusa. com Due to the nature of this medium, it is anticipated advertising will spill into the PMA of surrounding dealers. dealerlocator. This is acceptable as long as the medium9s primary coverage area is in the dealer9s PMA requesting All new online banners are required to use photography on Marketing Central. reimbursement. = Online banner advertising, including behavioral retargeting, is eligible for Retail Co-op MAGAZINES, THEATERPROGRAMS reimbursement within a dealer9sDMA. All materials needed to create Co-op eligible advertising are available on BMW Marketing Central. CTA buttons are required to be on your ad. (i.e.