BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE MARQUEE/CAROUSELMODULE The marquee area is intended to be a singular, impactful experience, and is the standard bearer for the full siteexperience. Be aware of notcrowding 1268px The current universal view area is 1268px. Main art must be the viewable edge of the comfortably inside this area. Art must extend to 1900px horizontally as page well. Use headlines that are short and impactful. Avoid going too 100px far across the center of the page with text. Work with the image to determine if the 20px headline needs to go to two 30px lines or stay as one. In total, the headline and subheadline must not exceed three lines. They need to be left justified or right justified. Marquee image size: 1900 x 776px Safety area: 1248px centeredhoriz. CTA: 191x51px, 14px type centered, inCAPS JULY 2017 PAGE75