BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE MARQUEEDOS Short, powerful headline (announcement). VIEWOFFER Singular, center-focused art well withingrid. Background is clean and matches sub- brandof i Series. Marquee art needs to be 1900px wide. If the image is not wide enough, itneeds to be retouched to make it look like it naturally extends to the correctwidth. Short headline, sub-head and CTA are placed left and in clear, openspace. Limit pack shots tothree vehicles ifpossible. Too many vehicles crowd the area and don’t fit inside the grid. These will also be too small when viewing on tablet and mobile. JULY 2017 PAGE76