BMWADVERTISINGGUIDELINESBMWiCORPORATEIDENTITY SIZE OF IDENTITYMODULES For formats not listed here, it is necessary to calculate the optimal dimensions for the respective medium.Thestandard modulescanbeenlargedorreducedproportionallytoproducetherequired size. Legibility and distance to the format corners must be taken into account here. The minimum size of Sub-divisionofIdentityModulesinto Identity Modules is 16mm. size unitsX Identitymodulesizesforstandardformats Identitymodulesizesfornewspaperformats 9X Standardformats Newspaperformats Application Formatsize Modulewidth Format Formatsize Modulewidth A 105 x 148 mm 16 mm = 0.63 inches 1/1 page, large format approx. 370 x 520 mm 48.5 mm = 1.9 inches 6 A6 long 105 x 210 mm 19.5 mm = 0.77 inches 1/1 page, standard approx. 300 x 450 mm 41 mm = 1.61 inches A 148 x 210 mm 22 mm = 0.87 inches 1/1 page, small format approx. 220 x 320 mm 31.5 mm = 1.24 inches 5 10 X Square 210 x 210 mm 31.5 mm = 1.24 inches 1 column Width 45-70 mm 8 mm = 0.31 inches A 210 x 297 mm 31.5 mm = 1.24 inches 1 or 2 columns Width 70-90 mm 10.5 mm = 0.41 inches 4 US letter 215.9 x 279.4 mm 31.5 mm = 1.24 inches 2 columns Width 90-120 mm 15 mm = 0.6 inches A 297 x 420 mm 39 mm = 1.53 inches 1/1 page, magazine approx. 220 x 280 mm 31.5 mm = 1.24 inches 3 A2 420 x 594 mm 55 mm = 2.16 inches 2/1 page, magazine approx. 440 x 280 mm 39 mm = 1.53 inches A 594 x 840 mm 78 mm = 3.07 inches 1 A0 840 x 1,188 mm 126 mm = 4.96 inches TheBMWisymbolisnowpositionedinthevisualarea.Itisplacedatthestartofthe subheadline andis therefore integrated into the context of the messagecommunicated. ThenewIdentityModulesstandoutwith amoredynamic andsuitableformatandare now usedas aunit with one above theother. Theadditional module contains the brand claim.The productor possiblythe offeris located within the text. TheBMWsymbolisenlargedby66%whileatthesametimereducingthewhitespaceby23%. The new BMW i Brand Identity is synonymous with more clarity and lesscomplexity. Never find yourself recreating the roundel outside of advertising. i.e. welcome mats, staff shirts, etc. JULY 2017 PAGE46