BMWADVERTISINGGUIDELINESBMWiCORPORATEIDENTITY IDENTITY MODULE SIZES AND BMW iPLACEMENT After: Symbol module with 66 % larger symbol, additional module with brandclaim. The BMW isymbol is placed in the visual area and positioned at thestart of the subheadline. The product / offer name has to be communicated in the headline or the subheadline. Priority label and body copy are not included. JULY 2017 PAGE47