BMWADVERTISINGGUIDELINESBMWiCORPORATEIDENTITY TYPOGRAPHY Headline: BMW Type Global ProLight Typeface: BMW Type Global ProLight BMW Type Global ProRegular Line spacing headlines: Corresponds to 100 % of the type size Character spacing (capital letters):15 The kerning setting is to be adjusted to optical (inInDesign). Subheadline: Typeface: BMW Type Global Pro Light Line spacing: 110 % of the type size Character spacing (capital letters):15 The kerning setting is to be adjusted to optical (inInDesign). Bodycopy: Typeface: BMW Type Global Pro Regular, body copy in mixed casetext Line spacing: 130 % of the type size (guideline amount), rounded up to the next whole number. Character spacing:0 Only the typefaces BMW Type Global Pro Light and Regular are used for all product and dealer advertisements. Headline at least twice as large as thesubheadline. Between these sizes, the size of the headline is variable and can be freely scaledto fit. Please ensure that there is a balanced relationship to the other elements in the image. BMW i symbol: Height is 4 x, distance to the headline 2 x and distance to the subheadline 1x. Size ofthesubheadline: Corresponds withthe heightofthe lowersectionofthe