BMWADVERTISINGGUIDELINESRETAILCO-OPSUBMISSIONQUICK GUIDE Media Type Document Requirements Details DMA PMA Preffered Claim Submitted by: Vendors ▪ The Retail Co-op Program will reimburse up to 50% of a dealer9s total budget to run dealercreated television. Reimbursement beyond the 50% will be provided for television if BMW national and retail TV/Streaming TV ▪ Itemized invoice agency-developed creative is used. If BMW creative is used there is no limit to what can be reimbursed. X Dealer ▪ Electronic file of spot ▪ Original itemized invoice with rate, date, time, and spot name, any earned discounts or agency commissions ▪ Electronic file of spot, including the spot name that matches the spot name on the invoice ▪ On-screen cinema is reimbursable when the creative used is developed by a BMW national or retail On-screen Cinema ▪ Itemized invoice agency. X Dealer ▪ Electronic file of spot ▪ Original itemized invoice with billing period and cost ▪ Electronic file of the spot ▪ Itemized invoice ▪ Original itemized invoice with rate, date, times and length of each spot Radio/ Streaming Radio (e.g. ▪ Script of spot ▪ Script or spot or electronic file of spot including the spot name that matches the spot name on the invoice X Dealer Pandora) ▪ If Pandora, screen shot of banner ad ▪ ANA/RAB Stamp for each spot title, including times aired, the invoice reference ▪ ANA/RAB Stamp number and the total cost for that spot title ▪ Multi-franchise dealerships wishing to advertise multiple brands: the BMW ad must have a border around ▪ Itemized invoice it and be able to stand on its own. Amount reimbursed will be prorated based on the percentage of the ad X X Newspaper ▪ Original or electronic tearsheets for each dedicated exclusively to BMW. RADIO STREAMING Dealer insertion with publication date line ▪ Original invoice, no Co-op invoices or statements ▪ Original or electronic tearsheets for each insertion date ▪ Multi-franchise dealerships wishing to advertise multiple brands: the BMW ad must have a border around ▪ Itemized invoice it and be able to stand on its own. Amount reimbursed will be prorated based on the percentage of the ad Magazines ▪ Original or electronic tearsheets for each dedicated exclusively to BMW. X Dealer insertion with publication date line ▪ Original invoice, no Co-op invoices or statements ▪ Proof of publication ▪ Original or electronic tearsheets for each insertion date ▪ Proof of publication with date and publication name (if this information is not on the tearsheet) ▪ Itemized invoice ▪ Original itemized invoice with ad location, billing period and cost Out-of-Home (Billboards) ▪ Proof of performance 3Photo with location ▪Proof of performance from the vendor that includes the ad location and an image of X Dealer noted the creative ▪ Mall advertising is reimbursable when creative is developed by a BMW national or retail agency, or by Mall Advertising/ Vehicle Display ▪ Itemized invoice using photography on Marketing Central X Dealer ▪ Original itemized invoice with billing period and cost Service Drive Banner/Advertising ▪ Itemized invoice ▪ Original itemized invoice with billing period and rates X Dealer ▪ Photo of banner ▪ Proof of banner on display in service drive ▪ Pop-up ads are not eligible for Co-op reimbursement. ▪ Itemized invoice Online Banners ▪ Original itemized invoice with rate, length of time creative ran and size of banner X Dealer ▪ Image of the creative ▪ Image of the creative, must include all frames for flash banners ▪ Preferred provider: IMN will submit for ▪ Original itemized invoice with rate and date eNewsletters dealer ▪ Screen shot of newsletter X IMN, IMN or Dealer if not JULY 2017 PAGE17 ▪ Other vendors: Screen shot of newsletter ▪ Dealers are not required to use IMN or Minacs for this medium to be eligible for Retail Co-op; however, Minacs using IMN and invoice corporate identity guidelines are required to be followed