BMWADVERTISINGGUIDELINESRETAILCO-OPSUBMISSIONQUICK GUIDE Preffered Claim Submitted Media Type Document Requirements Details DMA PMA Vendors by: ▪ Original itemized invoice with rate and date, invoice needs to clearly identify printing, postage, list of ▪ Itemized invoice mailing ZIP codes and miscellaneous costs Dealer or if using Direct Mail Campaigns ▪ Direct mail piece ▪ Sample of direct mail piece X ACB, ▪ Postage receipt ▪ Postage receipt is the official postage statement reflecting quantity of pieces mailed, the mailing date ACB will submit and cost Dealer or if using Email Campaigns ▪ Itemized invoice ▪ Original itemized invoice with date of deployment and cost; invoice needs to clearly identify quantity of X ACB, ▪ Email piece emails deployed Dealer ACB will submit ▪ Original itemized invoice with date of deployment and cost; invoice needs to clearly identify quantity of emails X Conquest Lists ▪ Itemized invoice ▪ Purchased list criteria must be sourced from data that falls within the dealer9s PMA. List Giant Dealer ▪ Dealers are not required to use List Giant to be eligible; however, if another vendor is used, a full ZIP code list must be provided. ▪ Trilogy 3rd-Party Lead Program, Trilogy will submit the payment request directly to ACB on behalf of each dealer enrolled unless ▪ Exclusive provider: Trilogy submits for dealers opt-out of the service X Trilogy Used Car Inventory Program, Trilogy Trilogy and Trilogy Concierge Program dealer ▪ The new car guidelines will be applied to all vehicles with less than 5,000 miles by registration data, however must be advertised in accordance to all Federal, State, and Local laws ▪ Signed event pre-approval form (for offsite Events (Not conducted by BMW events) ▪ Original invoices and receipts for all changes X ▪ Image of the creative for the invitations Dealer NA9s National Agency) ▪ Copy of invitation ▪ See page19 for more details on reimbursable items ▪ Invoice/receipts Events (Conducted by BMW NA9s X BMW9s National National Experiential Agency) ▪ Itemized invoice ▪ Itemized invoice from the National Experiential Agency Octagon Agency Website and Certified Dealer Chat • Exclusive provider: Shift Digital, submits X Shift Digital Shift Digital for dealer • Max Systems, submits for dealer. Online Inventory Listing Enhancer FirstLook is approved as well. ▪ Retail Co-op funds can be used for Max Ad and Max Digital services of inventory listingenhancements X Max Systems Max Systems ▪ AutoTrader submits on dealer9s behalf AutoTrader.com AutoTrader.com Internet Vehicle Listing (New Car) • Itemized invoice ▪ Original Invoice for other vendors X Cars.com Cars.com ▪ See page 20 for more details ▪ Campaign Activity Report ▪ Original itemized Campaign Activity Report from Google or Bing SEM ▪ Full Keyword Report (Excel Version X Dealer preferred) ▪ Full Keyword Report from Google or Bing provided in an Excel format SEO ▪ Exclusive provider: Shift Digital, submits X Shift Digital Shift Digital for dealer Shift Digital Social Media and Reputation ▪ Exclusive provider: Shift Digital, submits ▪ Certified Social Media and Reputation Management Program administered byShift Digital X Shift Digital Shift Digital Management for dealer Shift Digital ▪ Enrolled dealers will be reimbursed automatically via their miscellaneous parts JULY 2017 PAGE18