BMWADVERTISINGGUIDELINESRETAILCO-OPMEDIUM SPECIFIC REQUIREMENTS All advertising is expected to adhere to the general requirements and new vehicle and/or CPO requirements The website service amount to be reimbursed to a dealer through Retail Co-op will beshared listed within the previous pages. The below items are in addition to these other items. between new vehicles (80%) and Certified Pre-Owned(20%). EVENTS A one-time setup fee for one of BMW9s preferred website providers is reimbursable at 50%. This will not Reimbursable items: Food,supplies for event(e.g., linens, plates, cups, invitations,and postage), apply toward the $2,000/mo. cap listed above. The reimbursement will be funded from a dealer9s new vehicle vendor staffing, call campaigns, sponsorship fees, and customer list cleanup. budget. Non-reimbursable items: Parts and accessories, vehicle costs, giveaway insurance, giveaway items (e.g., key ShiftDigital automaticallysubmitsyourmonthlyCo-op billing(dealers havethe optiontooptoutof this on the chains, pens, notepads, shirts, etc.), enrollment fee in National Supported event (e.g., programcostfor enrollmentsite). National Summer Drive Event, ). CERTIFIED DEALER CHATPROGRAM DEALER WEBSITES -NEW BMW NA CERTIFIED Dealers are required to use one of BMW NA Certified Dealer Chat Program providers tobe DEALER WEBSITEPROGRAM eligible for 50% new vehicle Co-opdollars. Dealers are required to use one of BMW9s preferred dealer website providers to be eligible forRetail The BMW NA Certified Dealer Chat Program providersare: Co-op. To select your certified provider, visitwww.bmwdealerprograms.com. • ActivEngage The BMW NA Certified Dealer Website Providersare: • CarNow • Dealer.com • DealerOn • Contact At Once • NakedLime • DealereProcess • Dealer Inspire • eBizAutos • DealerInspire • Gubagoo Ifyou areundercontractwithavendorthatisnotcertified,you maycontinue to use that vendor through the Billing and retail Co-op reimbursement will be handled through dealers9 Misc. Parts duration of your current contract and still remain eligible for 50% Retail Co-op reimbursement during your accounts on a monthlybasis. contract. You will be required to provide a copy of your vendor contract as a backup document for Retail Co-op in Dealers who are already working with one of the certified providers will need to transition order to establish your continued eligibility. After your current contract with any non-certified vendor expires, you to a service package from the Certified Program in order to be eligible for Co-op will need to work with a certified vendorgoingforward inordertoremain eligiblefor50%Co-op reimbursement. reimbursement. Shift Digital will help with thistransition. Items covered: General site management, Search Engine Optimization (SEO), mobile and video products. Subject to change. Reimbursement cap: $2,000/mo. for all services listedabove. ONLINE INVENTORY LISTINGENHANCEMENT Retail Co-op funds can be used for Max Ad and Max Digital services of inventory listing enhancements. Max Systems/Max Ad/Max Digital & FirstLookare currently the only providers for this service approved by BMW NA for Co-Op. JULY 2017 PAGE19