BMWADVERTISINGGUIDELINESRETAILCO-OPMEDIUM SPECIFIC REQUIREMENTS INTERNET VEHICLELISTINGS Retail Co-op funds can be used to promote BMW New Vehicle, Certified Pre-Owned and pre-owned BMW9s on Internet listing sites that partner with BMWNA.The currently authorized partners are AutoTrader.com and Cars.com. AutoTrader.comPackages: AutoTrader AutoTrader AutoTrader NEW CARSOLUTIONS USED CARSOLUTIONS ADD ONSOLUTIONS New Car (BMW New Car Certified Car Used Car (Early Used Car Used Car (Core Skyscraper Spotlights Partner (Core (BMWPartner Model)† 30% (AnyCar)† Solutions) 50% 30% Solutions) 50% Solutions) Solutions) 50% Reimbursement 30% 30% Reimbursement Reimbursement Reimbursement 30% Reimbursement Reimbursement Reimbursement Reimbursement BMW New Car New CarFeatured BMW CertifiedPre- Premium Premium Featured SkyscraperBase Spotlight NewCar Product Eligibility Co-opFeatured Owned PremiumCore PremiumCore FeaturedCore SkyscraperOpen Spotlight Certified Reimbursement New Car Featured Max Guide BMW New Car FeaturedCore (Package1) Premium Plus Premium Plus FeaturedPlus Base Car Co-opPremium New Car PremiumMax PremiumMax Featured Max SkyscraperGold Spotlight AnyCar BMW NewCar FeaturedPlus BMWCertified Premium SkyscraperOpen Co-opMax New CarPremium Pre-Owned PremiumCore Gold Premium Max New Car (Package2) PremiumPlus PremiumCore New Car BMWCertified PremiumMax Pre-Owned PremiumPlus PremiumPlus (Package3) NewCar Y Y N/A N/A N/A N/A NewOnly NewOnly UsedCar N/A N/A Y Y Y Y Certified Pre- Used and AnyCar Owned andUsed Cars.comPackage Base Drive Package/OAP (50% reimbursement; reimbursement amount is split between new vehicle and Certified Pre-Ownedfunds). Pre-owned vehicle listings that are hosted on www.bmwusa.com/cpo are eligible for reimbursement at50%. JULY 2017 PAGE20