BMWADVERTISINGGUIDELINESRETAILCO-OPMEDIUM SPECIFIC REQUIREMENTS SEM REPORTINGINSTRUCTIONS SOCIAL MEDIA REPUTATIONMANAGEMENT Centers are required to submit an itemized report highlighting keywords purchased, Program Manager: ShiftDigital performance and ad spend in order to receivereimbursement. The purpose of this program is to provide the BMW dealer network with industry leading providers to help Submission Documents Details Claim Submittedby: manage a BMW Center9s social media and reputation management. We know the landscape of providers is • Campaign ActivityReport ever-changing, and it can be overwhelming to identify the right provider. Therefore, we have handpicked 7 • Full KeywordReport vendors that have a proven track record. Whether you are a BMW Center with a large BDC or managing your • Original itemized Campaign Activity Report from Google orBing efforts in-house, there is something for you in thisprogram: • Full Keyword Report from Google or Bing provided in an Excel format inclusive of Spend, clicks, • Dealerchoice impressions, CPC, CTR, conversions (if applicable), Impression Share • Aggressive pricing (35% off retailcost) • Dealer • No long-term contracts with providers SEARCH ENGINE OPTIMIZATION(SEO) • Retail Co-op available for those using a certifiedprovider Search Engine Optimization (also called organic search or non-paid search) is the process of improving • Ability to switch to a different provider when desired with nopenalty the volume or quality of traffic to a website from search engines (e.g., Google, Bing, Yahoo!, etc.) via • Waived set-upfees unpaid searchresults. Dealers are required to enroll in BMW9s Certified Social Media and Reputation Management Program The current guidelinesstate: managed by Shift Digital to be eligible for Retail Co-op. There are more than 20 packages to choose from • Locations, DBA names and other descriptions used in the site must be consistent with the and the current providers include (but are subject tochange): terms outlined in the dealeragreement. • Affinitiv • Centers cannot list competing DBA names, locations and/or zip codes outside their Primary • Dealer.com Market Area (PMA) within their site source code, page titles, descriptions, or metadata. • Friendemic • Centers are not allowed to use