BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY IDENTITY MODULES AND COPYPLACEMENT CURRENT PREVIOUS Required for Identity Moduleplacement. Recommended for headlineplacement. Recommended for body copy placement and subheadsize. BMW CI SQUARESGUIDE Size: Headline no bigger than the symbol module, no smaller than the additional module. Headline at least twice the size of thesubheadline. Between these, the size is variable and freelyscalable.Balance must be observed withthe other visualelements. JULY 2017 PAGE33