BMW ADVERTISINGGUIDELINES CORPORATE IDENTITY CORRECT DON’TS 1. Freely arranged typography is notpermitted. 2.The headline may not extend over more than threelines. 3. Body copy is not permitted in the visualarea. 4. The headline may notbe placed on the product. 5. Thelegaldisclaimershould notbeplacedinthe uppervisualarea. INCORRECT 6. The protection space must be observed around the IdentityModules. JULY 2017 PAGE32