BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE If needed,thefollowingCTAoptionscanbeleveragedforsecondaryandtertiary actions. Onlythe styles below can be used by dealer websites. Arrow Linkon Arrow Link over darkimage #1c69d3 colorfield Arrow#000000 Arrow#000000 Arrow Linkover Arrow Link over lightcolor light image Arrow#ffffff Arrow#ffffff Drop downCTA Arrow andtype #221F1F Type BMW Condensedlight Button hierarchy goes as follows: 1st Bluebutton 3rd Text w/Arrow 2nd Graybutton 4th Box w/ TripleArrow JULY 2017 PAGE60