BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE Additional CTA options are available to leverage for edge cases on dealer websites. The styleofthesebuttonsmustbefollowedtoremaincompliant. BLUE MULTIPLE CTABUTTONS: Should be used only when 2 buttons are absolutely necessary for anarea. Text Linkon TEXT LINKEXAMPLE TEXT LINKEXAMPLE #1c69d3 colorfield Text12px #000000 25px 10px Arrow: 1px stroke min. 8px wide 14pxhigh BLACK MULTIPLE SUB-NAVIGATIONBUTTONS: Multiple black CTA buttons are to be used in sub-navigation areas only and are placed on the far right of the navigationbar. Text12px #FFFFFF Arrow: 3px stroke 6px wide 10pxhigh 25px min. JULY 2017 PAGE60