BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE COLOR PALETTE The BMW Color Palette is made up of these colors and shades. Black and shades of gray dominate, with blue reserved for primary icons, roll-overs, actionable content, and highlighted states. Additional colors will be labeled throughout. Black Dark Gray Mid Gray Light Gray All dealer websites must only use this color palette and the guidelines associated with it. 000000 221F1F 666766 B5B5B5 Usage: Usage: Usage: Usage: Headlines Copy Body copy Strokes Subheadlines Headlines on Extra Hyperlink text Light Gray White Blue Blue Gradient Gray Gradient FFFFFF 1C69D4 1F72E4 - 1A62C5 666766 - 979799 Usage: Usage: Usage: Usage: Backgrounds Infographics, icons, Primary CTA Secondary CTA Copy marquee scrolling Tabs dots (on state) Light Gray Gradient Extra Light Gray Red FFFFFF - ededee e6e7e8 ff0000 Usage: Usage: Usage: WEB ONLY WEB ONLY Error Message Only Backgrounds for Large Headline data/info Areas Mobile CTA JULY 2017 PAGE 57