BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE TYPOGRAPHY ThefollowingtypestylesarethemostfrequentlyusedformatsthroughoutBMWUSA.com. All BMW Center websites must follow the copy guidelines below to be compliant, including capitalization rules and point size, leading and kerningrules. Additional and unique styles will be documented in the specific element comps. Tomeettypographystandards,greaterthan75%ofthehomepageisrequiredtocomplywith BMW’sglobalfonts. The approved BMW font families are Helvetica, Arial and SansSerif Thefontsize mayrangefrom8ptto44pt SECTION SAMPLE TYPEFACE HEX PT SIZE / LEADING /KERNING MARQUEE HEADLINE BMW Type Global Bold/Helvetica/Arial/SansSerif FFFFFF/000000 44 / 44 /0 Content BMW Type Global Bold/Helvetica/Arial/SansSerif FFFFFF/000000 20 / 25 /0 PROMOS HEADLINE BMW Type Global Bold//Helvetica/Arial/SansSerif FFFFFF/000000 18 / 22 /0 Content BMW Type Global Regular/Helvetica/Arial/SansSerif FFFFFF/000000 14 / 20 /0 SECTION TITLE BMW Type Global Light/Arial Light/Sans SerifLight FFFFFF/000000 36 / 40 /0 TITLES BODY Content BMW Type Global Regular/Helvetica/Arial/SansSerif FFFFFF/000000 14 / 20 /0 COPY LEGAL LEGAL CONTENT BMW Type Global Regular/Helvetica/Arial/SansSerif 666766 10 / 16 / 0 (minimum size = 8pt.) JULY 2017 PAGE58