BMW ADVERTISINGGUIDELINES WEBSITE STYLE GUIDE PROMO MODULEDOS The promo modules continue the narrative of the marquee area and provide support for the content. They should relate to one another as they do the marquee heromessaging. Use gradients, lighting or shadow for a clean BMW look and to allow the copy to pop. Black type may also be used if necessary with lighter backgrounds. Headlines should be as short as possible. As a guide, they should be focused on what the item is and less about branding. The triple-arrow buttons should always be vertically aligned in all three modules. Use the