Audience Targeting Targeting best practices for Followers campaigns Use the following targeting best practices to get the most out of your campaign Target creatively Include 10-20 When selecting parameters, @names and interests think about all the interests your Keep them in tightly-grouped audience is likely to have. For categories such as “Industry example, the target audience for Influencers,” “Competitors,” etc. a bike shop may also include The People Search function on people who enjoy coffee and Twitter is a great way to find sustainable accessories. We more @names to add. also recommend targeting accounts that are similar to yours. Create campaigns for Target follower look- each of your customer alikes segments. Since your followers are already By tailoring your content, you interested in your account and can control your bids you are targeting people similar independently and test and see to them, this feature tends to who’s interested in following yield the highest follow rate and you. We recommend creating lowest cost per follow. 3-4 separate campaigns to target a range of different interests. Doing this will allow you to more accurately monitor impressions, follows, and follow rates. Use the insights you gather to fine tune your bids. 12