Audience Targeting Existing connections targeting Yes, Core Audience Targeting is a big help in finding a large and relevant audience. But maybe you’re looking for a more specific group of people? Here’s where you find people who have already shown interest in your brand. People who’ve People who’ve seen or People or customers visited your website engaged with past you already know Target individuals who have Tweets These are the people you already visited your website. Now you can retarget anyone already know are interested. All you have to do is install who’s watched your video, Identify them based on Twitter’s pixel. liked a Tweet, or engaged emails, Twitter IDs, or mobile with your organic/promoted advertising IDs. You can also For detailed instructions on content within a certain work through an Audience how to do this, visit our timeframe. Partner to import existing Tailored Audiences for Web customer audiences directly page that has step-by-step into your Ads account. instructions. Reconnect with them or exclude them to focus on new acquisition. Look-alikes targeting Core audience & Expand the audience you’ve that like, act, and engage the existing connections created using Core Audiences and way your existing customers do. Existing Connections using Look- This is the best way to scale Look-alike alikes. These are brand new your campaigns. audiences people Pro Tip #2 Have more questions about targeting? Visit our detailed Q&As on: Device targeting | Geo, gender, and language targeting | Interest and follower targeting | Keyword targeting | Tailored Audiences 11