10. Any unique maintenance content for AMG and V12 vehicles is specified in the corresponding Service Sheets and must be advertised accordingly 11. All customer-facing communication and documentation regarding services must list all factory-required services for Service A and Service B as well as identify any additional dealer-recommended services as above and beyond the stated requirements including but not limited to maintenance reminders, online scheduling, vehicle repair orders, etc. 12. Dealers may not remove from the “required” scheduled maintenance content and market the diminished service as sufÏcient for proper maintenance of the vehicle. 13. Dealers may not add to the “required” scheduled maintenance content and market the additional services as required for proper maintenance of the vehicle. 14 Service content that does not have a technical benefit supported by Mercedes-Benz USA may not be marketed as required maintenance and must be clearly identified as “dealer-recommended” services including all fuel system cleaners, nitrogen tire services, etc. E. TouchPoint Advanced Marketing Platform 1. All TouchPoint Advanced Marketing Platform marketing pieces are pre-approved as brand compliant and no pre-approval is required. These pieces will not be monitored by Mercedes-Benz Communication Consultation Services (MBCCS). F. Certified Programs 1. Dealers may only advertise or reference their participation in certain specific programs for which they are currently participating and certified. Such programs include, but are not limited to, Premier Express, My Choice, PartsPro and Certified Collision Centers. Any advertisements or references by dealers regarding their participation in any such programs in violation of this provision will be considered a “strike” against the dealer, as referenced further herein. Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 27