B. 4 Steps to an Advertisement Step 1 – Star The star is positioned according to the impact area at the bottom right edge of the format (see table on p.43 for further specifi cations). Step 2 – Word mark/claim Horizontal alignment with star (baseline of claim at inner ring of star). Vertical alignment with left edge of format, at distance of 1/2 star diameter (see table on p.43 for further specifications). Step 3 – Text The text block is positioned above the word mark at a spacing of 1/3 star diameter (see table on p.45 for type definitions). 1/3 x 1/3 x Step 4 – Image The image is positioned above the text block at a spacing of 1/4 star diameter. The distance from the top edge of the format is 1/3 star diameter (fixed). 1/4 x x = star diameter Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 41