12. Layout Applications A. 2/1 Ads – Horizontal Layout 7mm max min Flexible height of bottom bar according to amount of text (minimum = impact area, maximum = half format height) 2/1 ads – horizontal layout 1 1 Star: 33.6 mm diameter 2 Word mark/claim: 33.6% of database logo size (ML version) 2 Alignment: inner ring of star 3 3 Type size: 35.75 pt (CH 1/4 x) 6mm Type: Corporate A Condensed The supplier line corresponds to the previous BDS guidelines 4 in terms of size and distance from bottom edge of format. 4 Type size: 10.5 pt (LS 14.175 pt) Type: Corporate S Light (body copy), Corporate S Demi (subheadline) Spacing headline/body copy: LS 28.6 pt (80% of headline size) 5 5 Type size: 10.5 pt (LS 12.6 pt) Distance from bottom edge of image: 1 blank line 6 6 Endorsement, type size: 10 pt Type: Corporate S Light x = star diameter CH = cap height LS = line spacing Published August 2015, Rev. 10 Mercedes-Benz Brand Communication Standards l Page 42